I have worked in the commercial side of business for most of my career. It was my job to sell the products or services, to track the results against targets, and to ensure customer service levels were of a consistently high quality. This initially taught me to know my numbers well, and to have a tight rein on my processes and costs. Then I started to discover that the people I was in charge of didn’t just do what I needed them to do, and they required all sorts of support. Stuff that I though only friends, and family, and spouses were there for. I mean, why do I need to be the shoulder to cry on? Why am I the one that needs to re-arrange things for their mum’s birthday? It was a long hard road, but I finally clicked that the people side of things was so much more important than the numbers, and a good mix of both meant that results started to follow. But then, to my surprise I found that there was another level. That to get the best results out of my people, and to achieve the business goals set, there was another frontier. Another element that needed to be considered. It smashed me in the face (not literally) one day out of nowhere.
I was in a National Management Meeting when the National Education Manager of our brand was discussing upcoming activity. He explained that there was to be a distinct direction that the next phase of training would take for our brand. It was all commercially minded and related directly to product. As a man steeped in the arts of sales and marketing I should have been dancing on the table after hearing this news. However, I will never forget what happened next. The Education Manager told us that this practical and commercially minded activity would be the best way to spend our company’s education budget as “Inspiration never put money in the till”.
It is at this precise moment that I had a flash of clarity. One of those out-of-body-experiences. I couldn’t believe it. My jaw dropped.
I found this comment astounding. Was I really hearing this? Did this person truly believe what they were saying?
I was speechless at the time, but I will forever be thankful for that day as it is a constant reminder to me of the direct link between how business results are achieved (almost always through people) and one’s ability to be inspired (or inspiring for that matter).
When I look at a business operation trying to overcome obstacles I appraise the owner/manager’s role and that of their staff. Often there is weariness. A tiredness. A lethargy. With this it is common to see a breakdown in communication and a stress on relationships as profitability is lowered and revenue results are below desired targets. When faced with this type of scenario we must acknowledge that there is a lack of inspiration within the business. So, what is inspiration?
Inspiration is something we cannot always touch, but most of the time we can feel it. It lifts our mood, lifts our energy levels, and increases our ability to focus on the key tasks that will drive results.
Inspiration usually comes in the form of new information, new knowledge, new imagery, new techniques, success stories, creativity stories, and beautiful meaningful words. It is helpful to ask ourselves some key questions regarding inspiration within our business:
- What inspires my people? As individuals and as a group.
- How often do I provide my team with sources of inspiration?
- How can I measure the effect of inspirational activities? Some may not be measurable, but most are.
- Where can I find inspiration myself?
This is a good starting point for analysing the current state of inspiration within your business, and to then start activating some inspirational initiatives.
Some good ideas to get started:
Team Meetings – schedule them regularly (once a month or quarter) and be sure to share inspirational stories from within the organisation, or from leaders in your industry or from any area of life.
Branding – what does your business stand for, and what is special about your business? Ensure this is displayed in your logo, mottos, and mission statements. Then plaster this all over the walls of where your people work. There is a reason why big corporations do this – it influences the mindset of the employees and instils pride.
Education – a consistent schedule of education for employees. Research courses, seminars, webinars, or activities that serve a purpose for an individual that will push them forward in their work. By paying for their time to do this, as well as paying for the chosen activity you will gain a huge amount of respect and loyalty from your team also. Make sure there is a distinct point to whatever you choose. Discuss it, agree it, and follow up with the employee to gain maximum value.
New’ness – the human condition is attracted to “new” in most contexts. Inspire your team (and customers) with new anything. It may be product, tools, processes, upgrades, marketing. Anything that surprises the team in a positive way and keeps things fresh.
Connection – any opportunity to have a conversation. It doesn’t cost much, but it takes Want and a Desire to take some time out and relate with each other. I find that this is the best tool to inspire inspiration (so to speak). It is also almost completely free.
What other ways could you inspire yourself and your team? It is a great question to ask. I am completely convinced that inspiration puts money in the till and so much more! I am certain of it.